Chris Highland - with EXP Realty in Maryland

The Future of Real Estate


How Agents Are Building Their Business at eXp Realty

Because eXp Realty is Agent-Centric

  • We operate with unhindered honesty in the way we do business
  • There are no hidden agendas
  • Full information is available to every agent
  • Collaboration is just one of the natural results

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Because eXp Realty is Agent-Centric

  • We enjoy an environment of collaboration
  • We are all building and investing in our business
  • We bring our best to increase our brand
  • Our agents earn money mulitple ways

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Because eXp Realty Functions in A Cloud Office

  • We eliminate the need for the expensive overhead of a bricks and mortar space
  • While providing a convenient and flexible meeting place in a cloud environment
  • That money can be returned to agent-owners
  • Who are the true backbone of the company

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Technology and electronic commerce has had an immense impact on the real estate industry. Our cloud-based platform provides

  • Cutting edge tools to develop and run our business
  • Unrivaled agent support
  • Ongoing and cataloged technology and business training
  • Leadership with an agent-first view
  • An ongoing search for the best tools

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A cloud office environment allows agents coast to coast, to come together to collaborate in many ways

  • We have over 50 hours of training weekly
  • We have mastermind sessions
  • We have open leadership meetings
  • We bring some of the brightest minds in to teach and share what's really working

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real estate future

eXp Realty agents and brokers are working together to build businesses:

  • to build and enhance brands,
  • increase profitability,
  • reduce overhead and risk,
  • and achieve bold career and life goals,
  • all while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner.

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Our Values Include Collaboration and Learning Together

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eXp Realty is the Place to Build Your Legacy

eXp Realty is the Place to Build Your Legacy

Building a Real Estate Business

Many real estate agents learn to sell real estate in a transactional mindset, vs. a relational mindset. The difference between the two, is probably evident in the terms. A relational model of business means that agents build a personal relationship with each client. The hope is that the relationship leads to a client for life, as well as referrals. A transactional model is obviously lacking the relational aspect and focused on just the business of getting the client to closing.

However you choose to build your business, if you are in business, your main business is lead generation. Without people who need your services, you have no business.

Lead generation requires tools. eXp Realty (the largest independently owned brokerage in the world) has a plethora of tools. eXp Realty has training on every aspect of the business. The resources are astounding!

eXp Realty is the Best Place to Build a Business (IMHO)

The truth is, you can build a successful real estate business anywhere, at any brokerage. In today’s real estate environment, agents find that resources to help them build their businesses are abundant: coaching and training, technology, paid lead sources, marketing resources, and organization tools.

There seems to be an unlimited number of companies who have something to offer real estate agents to help them with their businesses. If you’ve been in business for a while, you’ve seen the number of solicitations in your email increase with each passing year.

(For many years Karen and I have joked, “if you want to get rich, don’t be a real estate agent, just sell something to agents that promises to increase their business!”)

But why pay for resources, when your company gives them to you for free? (or for the cost of $85 a month, if you want to get technical)

eXp Realty is an Entirely Different Business Model

eXp Realty is the first of it’s kind…a company that gives agents ownership. Instead of a paper certificate, or even an engraved plaque to celebrate an agent’s accomplishment, eXp Realty gives stock. That’s a certificate that doesn’t hang on a wall, but certainly keeps giving.

eXp Realty also gives to agents who help grow the company in the form of Revenue Share. You can think of it as getting a small referral check every time an agent you sponsor, and those whom they have sponsored, does a transaction. This small referral continues to the seventh level. You sponsor an agent, they sponsor an agent, they sponsor an agent….etc. to the seventh level. As you personally sponsor more agents, a bonus is opened up at each level.

This is passive income, a “thank you” from eXp Realty for helping to grow the company.

There are agents we know personally who have 5,000, 9,000 and even 20,000 agents on their seven levels. These agents who have been successful at growing their team are making six-and even seven-figure passive incomes each month. This is how you build a legacy!

What is a Legacy?

Success is one thing. A lot of agents are successful. But are you leaving a legacy?

One aspect of real estate sales that attracts people is that there is no income ceiling. When I talk to agents about their goals income is often a large part. The discussion revolves around income goals, how may deals you have to make to earn that income goal. That’s OK – we all should have goals.

To really leave a legacy, you need to have other sources of income. Sources that provide income without doing the same thing every year, income produced without additional work or time. You see, a person needs at least seven streams of income to achieve the kind of success that will leave a legacy.

If you keep doing the same thing then, every January 1st you start from scratch to achieve your goal.

Truthfully, most agents don’t make enough to invest very much. NAR members’ self-reported median gross income is: $43,330 for all members, who have an average experience level of 8 years and $75,000 with 16 years of experience or more.

Residual income is the key to a successful exit strategy. At some point, I want to stop working…or at least slow down.

eXp is the Best Place to Build a Legacy

To build a legacy means different things to different people. Someone recently shared that to them, it meant that their great-grandchildren will have their picture hanging on the wall.

That spoke volumes to me. To make a difference in the world, so that your great-grandchildren know who you were and what you did, and cherished your memory because of it. Wow!

eXp Realty has all the resources to build a great business. Resources to help agents grow their revenue team. Revenue sharing at eXp Realty is just what it sound like…sharing in the revenue of the company. Notice, this is not profit, which comes after all the expenses, but revenue…off the top.

Revenue Share is real money. Revenue Share is sustainable.

This small snapshot is just a sample of the revenue I have received from eXp Realty, for my help in growing the company.

A snapshot of revenue share


Each line reflects income I receive from those that teamed up with me. Revenue share is like getting dozens and dozens of referral checks from the company each month. Every year. It grows as your team grows.

This residual resets every month, every year and it will be part of the legacy Karen and I leave behind.

Would passive income make a different in your life? Are you someone who is enthusiastic about selling real estate and enjoys building relationships? Are you looking for ownership? Join me in this revolutionary company!

If want to learn more feel free to reach out to me. Let’s have an honest, no pressure conversation. I had one with with my sponsor seven years ago, and it was the smartest business move I’ve made in 30+ years. Contact Me, or call 301-401-5119.

Chris Highland

About eXp World Holdings, Inc.

eXp World Holdings, Inc. (Nasdaq: EXPI) is the holding company for eXp Realty®, Virbela and SUCCESS® Enterprises.

eXp Realty is the fastest-growing real estate company in the world with more than 84,000 agents in the United States, Canada, and 20+ other countries. As a publicly traded company, eXp World Holdings provides real estate professionals the unique opportunity to earn equity awards for production goals and contributions to overall company growth. eXp World Holdings and its businesses offer a full suite of brokerage and real estate tech solutions, including its innovative residential and commercial brokerage model, professional services, collaborative tools and personal development. The cloud-based brokerage is powered by Virbela, an immersive 3D platform that is deeply social and collaborative, enabling agents to be more connected and productive. SUCCESS® Enterprises, anchored by SUCCESS® magazine and its related media properties, was established in 1897 and is a leading personal and professional development brand and publication.

For more information, visit

This blog post is not a communication from eXp Realty, but a personal opinion.

eXp Realty Bought a Zillow Competitor!

eXp Realty Bought a Zillow Competitor!

eXp Realty Buys Zoocasa Realty, Inc In July, eXp World Holdings, Inc. completed the purchase of Zoocasa Realty, Inc and it’s website,, the main property of the company.  Zoocasa is a Toronto-based real estate portal and brokerage, offering a listings platform for home search. It includes a lot of data, and a connection to… Continue Reading

eXp Realty is the Fastest Growing Real Estate Company

eXp Realty is the Fastest Growing Real Estate Company

eXp Realty Surpasses 82,000 Agents Worldwide eXp Realty has broken records! In eight years, eXp Realty has grown from less than 300 agents to 82,000; from operations in less than half the United States, to operations in 21 countries; and from penny stocks to the NASDAQ. It has been an amazing seven years for us!… Continue Reading

eXp Realty Agent Count Reaches 70,000 Globally

eXp Realty Agent Count Reaches 70,000 Globally

  At the end of 2021, eXp Realty announced that it surpassed 70,000 agents and brokers. There were several big announcements recently. This company is on fire! Here are the highlights: eXp Realty put out the Second Quarter Financial Report earlier this week. The company exceeded revenue of $1 billion in the second quarter, a… Continue Reading

Our Six Year Anniversary with eXp Realty

Our Six Year Anniversary with eXp Realty

I Can Definitely Say We Like it Here In September 2021 we celebrated six years with eXp Realty. I can use the word “celebrate” with all truthfulness. We have thrived in ways that just haven’t been possible for us with any other brokerage…and I know, because I have had a sampling of may brokerage models… Continue Reading

EXP Realty Revenue Share – Is it Sustainable?

EXP Realty Revenue Share – Is it Sustainable?

The revenue sharing aspect of the eXp Realty business model has drawn a lot of attention, both positive and negative. Critics have been pointing out what they deem as weaknesses in the business model. There is admittedly, a lot of misunderstanding surround this particular pillar of the compensation model at eXp. It certainly is something… Continue Reading


Why Join eXp Realty?

We do things differently, and we offer much more.

At eXp Realty, our family of agents and brokers build their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences inside of our Cloud Office Environment.

Together, we’re leveraging Systems and Tools in order to grow an agent and broker-owned international, publicly-traded company.

eXp Realty agents and brokers are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals, all while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner.

Here's a perspective from one of the top agents in the country:

“We live in a world of disruption. Companies like Uber and Airbnb are challenging the status quo of some of the most tried and true industries with their unique platforms. eXp’s “cloud-based” real estate brokerage model brings this disruption to the traditional concept of the Real Estate Brokerage by changing how real estate agents are compensated and supported.When you remove the cost of locally owned offices, regional management, and national corporate overhead from the brokerage model it allows that revenue to flow back to you – the agents that created the revenue in the first place.You are probably perfectly happy with your current company. That’s what we all said before we joined eXp Realty. You owe it to yourself and your family to be open-minded enough to examine this opportunity. Then you can decide what’s best for you – but at least you’ll be informed.”~ Jay

About Chris Highland

Chris Highland is the former broker, now an Associate Broker and Branch Office Manager with eXp Realty in Maryland. While he was the broker, he established eXp Realty in Maryland, and oversaw the growth of the company from 30 to over 300 agents. Currently with over 1500 agents, we've come a long way!

Chris has over 30 years of experience in residential real estate sales in Central Maryland. Connect with Chris on LinkedIn, Twitter, or Facebook. He is happy to answer any questions about eXp Realty. 301-401-5119. Chris Highland is an independent contractor of eXp Realty and this is not an official release of eXp Realty, its parent eXp World Holdings, Inc. or any related subsidiary.

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