The Future of Real Estate
The Future of Real Estate
Why Top Agents Are Joining eXp Realty
Because eXp Realty is Agent-Owned
Because eXp Realty is Agent-Owned
Because eXp Realty Functions in A Cloud Office
Technology and electronic commerce has had an immense impact on the real estate industry. Our cloud-based platform provides
An agent-owned, cloud office environment allows agents coast to coast, to come together to collaborate in many ways
eXp Realty agents and brokers are working together to build businesses:
Our Values Include Collaboration and Learning Together
Check out our Blog:
…Sticky as in Honey to a Fly!
Blogging has become ubiquitous. There are 440 million blogs in the world. Wow! I can’t find any data on the number of real estate blogs, but NAR states that 16% of Realtor members have a blog. Zillow, Trulia, Homes.com, and many other marketing companies have blogs. There is no shortage of blogs explaining all aspects of real estate. So, how do you get your blog to stand out in the crowd? And when it does stand out, how do get people to click and stay engaged? and daresay, come back? Here are 10 steps to a sticky blog post:
Surefire ways to make your blog more memorable and meaningful:
The title (Title – H1) of a blog post is the number one thing that’s going to grab the eyeballs of online searchers. Your headline must have some emotional appeal, either humor, wit, shock value, or entertainment value. It must peak curiosity enough to cause an someone to click on it. It must signal to the searcher that you have the answers to their query.
One of the best tools I know of is a Headline Analyzer. The following three are good ones. They grade your title and give you tips to write a better one.
3 headline analyzers:
Title Generators are another super tool that I have become fond of. Some times you just need a little extra help in the creativity department. Each of these is a little different so you’re sure to find one you like:
3 Title Generators:
The #1 thing to get traffic from search results is your meta description. The meta description can be up to 320 Characters. (recently increased from 155-160) It is located right under the url in search results. The importance of the meta description is not so much about SEO as it is about enticing people to click to your article. Use your marketing prowess to its fullest. But do include your focus keyword. It should be actionable, and unique for each page. (To learn more, just google “how to write a good meta description”)
Get to the point. Let people know what you are talking about. Use keywords. Send the right signal from the start. You have 11 seconds to connect with a reader before they pop off somewhere else.
When you don’t have the meta description set in your blog post, Google will choose the description. They will often, but not always choose the first 320 characters of your post, which is usually the first one or two sentences. So make them count.
Internet readers don’t read, they scan. Make your blog post scannable, with short sentences, short paragraphs, and lots of white space in-between. Bold words and headings help break it up. Remember, as well, that many more people are reading your posts on mobile devices. Make sure to look up your own post on your phone and make adjustments if you don’t like the way it looks.
As you write, there are two ways to draw people in and down through your post:
They are the eye-candy. Here are some stats to illustrate:
Images help you tell your story.
Numerous studies show that the more images your content has, the more social shares it gets.
Images = more engagement and more traffic.
Images that are currently hot and get social shares: simple images with text over them. The text can be quotes, inspirational sayings, entertaining quips and quotes, highlight quotes from your blog post.
How often to insert an image? Recommended word count varies…from 70, 100 or 200. It’s more about the scroll. Don’t let people scroll too long without seeing an image or a portion of an image.
Bullet points down in the middle of the post, where people are getting fatigued, are a great way to capture their attention. It’s a great place to put the meat of your content.
Numbered lists work just as well. You could also make the entire post a numbered list. People love numbered lists. They will often scroll down and scan your numbered list before the start reading.
People don’t want the same old ho-hum they read everywhere else. They want your take on it. You Be You. Whether that means you’re witty or funny, shocking or irreverent, or opinionated and provoking, or you could be as sweet as honey. People want to work with people, not walking dictionaries.
The next two tips are nuanced, and they take thought and practice, but they make a big difference:
A loop is a copywriting trick that I recently learned. It’s a sentence that stands alone that links one paragraph or section to the next. A good placement for a loop is where people will need to scroll…you want to entice them to scroll…
Here’s an Example – you just told a story about a home inspection that revealed some surprises. Here’s your loop: to the next part of your blog post:
“If you think that’s crazy, wait ‘til you hear this one…”
(But you have to deliver!)
Something that is slightly hidden but is a delight when people find it. (think of how Disney movies have little jokes that only parents understand). It can be a witty title tag on an image, so that when people hover over it they can read it. It can be in a loop mentioned above. It can be the image itself, like a meme. (Here’s a meme…take…use it! And write a post about Zillow and Zestimates…it’s a hot topic and will get traffic to your blog!)
Signal to your reader that it’s the end. Every post needs a call to action. You have to tell people what you want them to do.
The End. Here’s to being sticky and memorable in your blogging! 10 Steps to A Sticky Blog Post was written by Karen Highland, lover of all things digital!
eXp Realty “Best Place To Work” After being affiliated with eXp Realty for 2 1/2 years, this is no surprise! eXp Realty has been named one of Glass Door’s best places to work based on the reviews from employees. Our company was ranked number 12 among ALL small/medium sized companies! That’s really remarkable. Read more… Continue Reading
COLUMBIA — Dec. 28, 2017 — Juanita Matthews announced today that she and her team have joined eXp Realty, the Agent-Owned Cloud Brokerage®. The team focuses on the Washington D.C and Mid-Maryland metropolitan area. Welcome to our ever growing Mid Atlantic EXP Realty Family Juanita Matthews ! Welcome to equity ownership. Juanita is licensed in Maryland,… Continue Reading
eXp Realty Named a Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards BELLINGHAM, WASH. — Dec. 5, 2017 — eXp Realty, LLC, the largest residential real estate brokerage by geography in North America and a subsidiary of eXp World Holdings, Inc. (OTCQB: EXPI), was named as a best place to work in Glassdoor’s 2018… Continue Reading
For the third quarter in a row, eXp World Holdings reported phenomenal growth in all metrics. Record agent growth, record revenues, and record growth in transactions. Most importantly, record cash-flow. eXp Realty is on solid ground for the future. It’s been a record third quarter 2017 at eXp Realty: eXp Realty Third Quarter 2017 Record… Continue Reading
eXp Realty Technology As a cloud brokerage, the unique aspect of eXp Realty is our virtual world, “eXp World”, a cloud-based office. It is software that you download on your computer, by gaming company/software developers VirBELA, and our world is a proprietary platform for eXp Realty. Agents and staff and guests enter the world as… Continue Reading
BALTIMORE — Oct. 16, 2017 — Theo Harris announced today that he and his team have joined eXp Realty, the Agent-Owned Cloud Brokerage®. The team focuses on the Baltimore metropolitan area. As the leading, national, cloud-based real estate brokerage, eXp Realty provides 24/7 access to collaborative tools, training and socialization for real estate brokers and… Continue Reading
Creating videos for your marketing, your blog, or even for a Facebook advertisement is super easy and quick with this tool. Lumen 5 is a video creation platform that pulls in your entire article or blog post, including the images. It also has an image and video search that uses keywords from your blog content.… Continue Reading
eXp Realty has reported statistics for the second quarter of 2017. We’ve seen more record growth as the company has reached over 4300 agents in August this year. Here are some highlights: Second Quarter 2017: eXp Realty Revenues in the second quarter of 2017 increased 198% over the second quarter of 2016. Revenues were $39.6… Continue Reading
In the words of eXp Realty President Jason Gesing: “When we made the decision to become a public company in 2013 in order to achieve an industry first – a publicly-traded real estate brokerage where the agents and brokers of the brokerage were also its shareholders – a fundamental pillar in the principle of ownership… Continue Reading
The Agent-Owned Cloud Brokerage®
Why Join eXp Realty?
We do things differently, and we offer much more.
At eXp Realty, The Agent-Owned Cloud Brokerage®, our family of agents and brokers build their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences inside of our Cloud Office Environment.
Together, we’re leveraging Systems and Tools in order to grow an agent and broker-owned international, publicly-traded company.
eXp Realty agents and brokers are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals, all while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner.
Here's a perspective from one of the top agents in the country:
“We live in a world of disruption. Companies like Uber and Airbnb are challenging the status quo of some of the most tried and true industries with their unique platforms. eXp’s “cloud-based” real estate brokerage model brings this disruption to the traditional concept of the Real Estate Brokerage by changing how real estate agents are compensated and supported.When you remove the cost of locally owned offices, regional management, and national corporate overhead from the brokerage model it allows that revenue to flow back to you – the agents that created the revenue in the first place.You are probably perfectly happy with your current company. That’s what we all said before we joined eXp Realty. You owe it to yourself and your family to be open-minded enough to examine this opportunity. Then you can decide what’s best for you – but at least you’ll be informed.”~ Jay Kinder
Individually, Jay has established himself as one of the top agents in the world, selling more than 3, 000 homes while capturing 14% market share in Lawton, Oklahoma. In 2007, Jay was named #2 in the World for Coldwell Banker, competing with over 120, 000 realtors – being the youngest to ever obtain this achievement.
About Chris Highland
Chris Highland is the Administrative State Broker for eXp Realty in Maryland. Chris has over 25 years of experience in residential real estate sales in Central Maryland. Connect with Chris on LinkedIn, Twitter, or Facebook. He is happy to answer any questions about eXp Realty. 301-401-5119. Chris Highland is an independent contractor of eXp Realty and this is not an official release of eXp Realty, its parent eXp World Holdings, Inc. or any related subsidiary.