Chris Highland - with EXP Realty in Maryland

The Future of Real Estate


Because eXp Realty is Agent-Centric

  • We operate with unhindered honesty in the way we do business
  • There are no hidden agendas
  • Full information is available to every agent
  • Collaboration is just one of the natural results

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Because eXp Realty is Agent-Centric

  • We enjoy an environment of collaboration
  • We are all building and investing in our business
  • We bring our best to increase our brand
  • Our agents earn money mulitple ways

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Because eXp Realty Functions in A Cloud Office

  • We eliminate the need for the expensive overhead of a bricks and mortar space
  • While providing a convenient and flexible meeting place in a cloud environment
  • That money can be returned to agent-owners
  • Who are the true backbone of the company

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Technology and electronic commerce has had an immense impact on the real estate industry. Our cloud-based platform provides

  • Cutting edge tools to develop and run our business
  • Unrivaled agent support
  • Ongoing and cataloged technology and business training
  • Leadership with an agent-first view
  • An ongoing search for the best tools

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A cloud office environment allows agents coast to coast, to come together to collaborate in many ways

  • We have over 50 hours of training weekly
  • We have mastermind sessions
  • We have open leadership meetings
  • We bring some of the brightest minds in to teach and share what's really working

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real estate future

eXp Realty agents and brokers are working together to build businesses:

  • to build and enhance brands,
  • increase profitability,
  • reduce overhead and risk,
  • and achieve bold career and life goals,
  • all while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner.

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Why I Love eXp Realty!

Our Values Include Collaboration and Learning Together

Check out our Blog:

How to Generate Leads with Your Real Estate Blog

How to Generate Leads with Your Real Estate Blog

In today’s digital age, an online presence is crucial for success in real estate. With more buyers and sellers turning to the internet for information, a well-maintained blog can be a powerful tool to generate leads. This article will guide you through the steps to create and leverage a real estate blog to attract potential clients.

Understanding the Importance of a Real Estate Blog

Why Blogging Matters

Blogging plays a significant role in content marketing, helping you reach a broader audience. By providing valuable information, you can attract potential clients who are searching for real estate advice online.

SEO Benefits

Blogs enhance your search engine visibility. Regularly updated content signals to search engines that your website is active, helping you rank higher in search results.

Building Authority

Consistently publishing informative posts establishes you as a local market expert. When people see you as a trusted source of information, they are more likely to turn to you when they need a real estate agent.

Setting Up Your Real Estate Blog

Choosing a Platform

Selecting the right platform is the first step. WordPress is popular due to its flexibility and extensive plugin options. Wix and Squarespace are also great choices for their user-friendly interfaces.

Designing Your Blog

Your blog’s design should reflect your brand. Choose a clean, professional theme and customize it with your logo and colors. Ensure it is mobile-friendly, as many users access content on their phones.

Essential Plugins and Tools

Enhance your blog’s functionality with plugins. For SEO, Yoast SEO is a must. Google Analytics helps track your blog’s performance. Plugins for social media sharing, like Social Warfare, can also be beneficial.

Creating High-Quality Content

Content Types

Variety keeps your blog interesting. Mix market updates with neighborhood guides, home-buying tips, and personal stories from your real estate experiences. This variety will attract a wider audience.

Content Calendar

Planning is crucial. Create a content calendar to schedule your posts consistently. This ensures you never run out of ideas and helps maintain a regular posting schedule.

Writing Tips

Engage your readers with clear and concise writing. Use the short — long — short sentence structure to keep the flow interesting. Aim for a Flesch Reading Ease score of 70 or higher to ensure your content is accessible.

Optimizing Your Blog for SEO

Keyword Research

Identify the keywords your potential clients are searching for. Tools like Google Keyword Planner or Ahrefs can help you find relevant keywords. Use these keywords naturally in your content.

On-Page SEO

Optimize each post by including keywords in the title, meta description, headings, and images. Ensure your content is well-structured with proper use of headings and subheadings.

Link Building

Internal linking helps readers find related content on your blog, while external links to reputable sources can enhance your SEO. Aim to get backlinks from other authoritative sites by guest posting or collaborating.

Promoting Your Blog

Social Media Integration

Share your blog posts on social media platforms to reach a wider audience. Tailor your posts for each platform and engage with your followers by responding to comments and messages.

Email Marketing

Use newsletters to drive traffic to your blog. Include links to your latest posts and offer exclusive content to your subscribers. This keeps your audience engaged and encourages them to visit your blog regularly.

Guest Blogging and Collaborations

Partner with other bloggers or local businesses to expand your reach. Guest blogging on other sites can drive traffic back to your blog and establish you as an authority in the field.

Converting Blog Traffic into Leads

Lead Magnets

Offer valuable resources, such as eBooks or checklists, in exchange for contact information. These lead magnets can entice readers to provide their email addresses, allowing you to nurture these leads through email marketing.

CTAs (Call to Actions)

Craft compelling CTAs to encourage readers to take the next step, whether it’s contacting you, signing up for a newsletter, searching for homes on your IDX, or downloading a resource. Place CTAs strategically throughout your posts.

Contact Forms and Landing Pages

Design user-friendly contact forms and landing pages to capture leads effectively. Ensure these forms are easy to fill out and prominently displayed on your blog.

Measuring Success

Analytics Tools

Use tools like Google Analytics to track your blog’s performance. Monitor metrics such as traffic, bounce rate, and conversion rate to understand how your blog is performing.

Key Metrics

Focus on key metrics like the number of visitors, average session duration, and lead conversion rate. These metrics provide insights into how well your content is engaging readers and converting them into leads.

 Adjusting Your Strategy

Use data insights to refine your content and marketing strategies. If certain topics or types of posts perform better, create more of that content. Continuously test and adjust your approach to maximize results.


A real estate blog is a powerful tool for generating leads. By understanding its importance, setting it up correctly, creating high-quality content, optimizing for SEO, promoting it effectively, and measuring success, you can attract and convert potential clients. Start your blog today and watch your real estate business grow.

Learn more about eXp Realty‘s business-building tools

The Brokerage of My Dreams

The Brokerage of My Dreams

If I Could Create A Brokerage Today… The brokerage model hasn’t been adequately challenged since 1906. There is still a semi-adversarial relationship between the broker and the agent competing for a bigger piece of the pie. It’s a very good time to consider a paradigm shift in the broker/agent dynamic. Support for Agents The ideal… Continue Reading

eXp Realty’s Continued Triumph: Record-Breaking in 2023

eXp Realty’s Continued Triumph: Record-Breaking in 2023

Celebrating Success in 2023 In the dynamic world of real estate, success is measured not only by the number of homes sold but also by the impact a brokerage has on its agents and clients. In 2023, eXp Realty once again demonstrated its prowess by leading more people into their dream homes than any other… Continue Reading

eXp Realty Operates in 24 Countries (as of today!)

eXp Realty Operates in 24 Countries (as of today!)

eXp Realty pioneered remote work long before it became a trend in many industries. This is what helped eXp expand to many countries during the Pandemic. We saw a phenomenal global reach during that time, and as of January 2024, eXp Realty operates in 24 countries, with nearly 90,000 agents. United States, 2009 Canada, 2019… Continue Reading

Revenue Sharing at eXp Realty – A Brief Synopsis

Revenue Sharing at eXp Realty – A Brief Synopsis

Revenue Share Compensation at eXp Realty eXp Realty’s revenue sharing program is a unique feature that differentiates it from traditional real estate brokerages. It is a part of the overall compensation structure of eXp. Since it is not common for a real estate brokerage to offer a part of the company’s revenue to the agents,… Continue Reading

Important Skills for Real Estate Agents to Master

Important Skills for Real Estate Agents to Master

As a 30+ year veteran of the real estate industry, an associate broker, manager, and mentor to new agents, I often get asked about what skills real estate agents should focus on developing. Even though technologies add regularly to our list of must-have skills, there are still some basic qualities that are crucial for success… Continue Reading

Updates from the 2023 eXp Shareholder Summit

Updates from the 2023 eXp Shareholder Summit

More News from eXp Realty Military Rewards Program eXp Honor military Rewards, affiliated with eXp Revenos, is a military moving services programto better serve active duty and veteran armed forces members and their families. It offers savings and resources to simplify a military move. In addition to helping military families buy and sell homes, eXp… Continue Reading

EXP Realty Revenue Share – Is it Sustainable?

EXP Realty Revenue Share – Is it Sustainable?

The revenue sharing aspect of the eXp Realty business model has drawn a lot of attention, both positive and negative. Critics have been pointing out what they deem as weaknesses in the business model. There is admittedly, a lot of misunderstanding surround this particular pillar of the compensation model at eXp. It certainly is something… Continue Reading


Why Join eXp Realty?

We do things differently, and we offer much more.

At eXp Realty, our family of agents and brokers build their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences inside of our Cloud Office Environment.

Together, we’re leveraging Systems and Tools in order to grow an agent and broker-owned international, publicly-traded company.

eXp Realty agents and brokers are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals, all while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner.

Here's a perspective from one of the top agents in the country:

“We live in a world of disruption. Companies like Uber and Airbnb are challenging the status quo of some of the most tried and true industries with their unique platforms. eXp’s “cloud-based” real estate brokerage model brings this disruption to the traditional concept of the Real Estate Brokerage by changing how real estate agents are compensated and supported.When you remove the cost of locally owned offices, regional management, and national corporate overhead from the brokerage model it allows that revenue to flow back to you – the agents that created the revenue in the first place.You are probably perfectly happy with your current company. That’s what we all said before we joined eXp Realty. You owe it to yourself and your family to be open-minded enough to examine this opportunity. Then you can decide what’s best for you – but at least you’ll be informed.”~ Jay

About Chris Highland

Chris Highland is the former broker, now an Associate Broker and Branch Office Manager with eXp Realty in Maryland. While he was the broker, he established eXp Realty in Maryland, and oversaw the growth of the company from 30 to over 300 agents. Currently with over 1500 agents, we've come a long way!

Chris has over 30 years of experience in residential real estate sales in Central Maryland. Connect with Chris on LinkedIn, Twitter, or Facebook. He is happy to answer any questions about eXp Realty. 301-401-5119. Chris Highland is an independent contractor of eXp Realty and this is not an official release of eXp Realty, its parent eXp World Holdings, Inc. or any related subsidiary.

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