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Author Archives: khighland

We Are All Connected

We Are All Connected

It’s a new world for your brand and your business, a digital one-screen world. The good news is, you can still apply marketing fundamentals to connect with your customers.

Right now, there are more people in the world with mobile subscriptions than there are people who have access to electricity. Isn’t that incredible?

The thing is, we are all hyperconnected these days. Even the most techno-phobic have smartphones.

At work and at home, chances are that you are using integrated devices that let you do multiple things from just one small digital tool. It’s becoming a one-screen world.

Real estate is no longer a “bricks and morter” industry, with greater than 92% of home buyers searching on the internet for their next home, their next lender, and their next real estate agent. Technology deeply affects real estate professionals.

Why? Because this new world isn’t really about technology. It’s about connection.

What Does It Mean to Be Connected?

The statement, we are all connected, doesn’t just have a spiritual meaning. It’s really coming true in the digital world.

The good news is, you can continue to look at this huge shift from the point of view of marketing fundamentals. If you do, you’re in good shape.

So what does this untethered hyper-connectivity mean for your brand and your business?

  1. Know who your people are. The people you sell to may not shift over time, but the world does, and people change their practices. This revolutionary new world of the integrated one-screen means you have more opportunities to have conversations and interactions online.
  2. Go where your people are. It does no good to market to people where they are not hanging out. People are spending more and more time on devices, so help them find you by being there too. A great starting point is to make sure that your website is mobile-friendly. The same for your newsletter and whatever else you use to connect with your audience on a regular basis. Make sure as well, that your content looks great on mobile devices. Make sure your images are sized well, and that you make good use of white space with short paragraphs.
  3. Tell a great story. Great marketing is about great stories. If you create a story that engages people at the deepest emotional level, you could go viral with your message. There’s an opportunity for far more reach than we’ve ever had.
  4. It’s all about connection. Connect with your community by finding ways to interact with them. Passive approaches like ads and coupons aren’t as powerful anymore. Active approaches like online dialog are.

Be A Connector

In this one-screen world, in-person connection is not your only avenue for letting people know the value you offer. The digital world not only expands the number of people you can reach directly. Additionally, It expands your reach to the people who know those people.

It’s never been a better time for you to get the word out about what you offer. Help people find you by connecting with them where they are in a meaningful way.

We really are all connected.


Thanks to William Comacho, lender with First Home Mortgage, for this excellent guest post! Reach out to Will:

Will Camacho, Loan Originator: NMLS 1694746
Cell: 609.364.2280 | Direct: 443.679.1308
Websitewww.firsthome.com  I  Personal Websitewww.firsthome.com/will-camacho/
8638 Veterans Highway, Suite 300, Millersville, MD 21108

eXp Realty is a Top Mover on Real Trends 500

eXp Realty is a Top Mover on Real Trends 500

eXp ranks No. 1 & No. 2 in Transactions & Volume in REAL Trends 500 #1 Top Movers: Transactions #2 Top Movers: Volume #2 Largest Independents #4 Closed Transaction Sides #5 Closed Sales Volume #5 The Billionaires’ Club The REAL Trends 500 Real Trends is a ranking publication for real estate companies in North America. They’ve… Continue Reading

eXp Year-End Earnings and Growth

eXp Year-End Earnings and Growth

eXp Realty published the quarterly and year-end earnings report. 2018 was a great year in every way! Here’s how the earnings and growth went: Fourth Quarter 2018 Earnings Total revenue for the fourth quarter was $150 million. This was roughly three times the revenue of the fourth quarter of 2017, which was $48.2 million. This… Continue Reading

eXp Realty Agent Count Reaches 16,000

eXp Realty Agent Count Reaches 16,000

eXp Realty announced today (Jan 18, 2019) that it surpassed 16,000 agents and brokers in North America, which represents an increase of more than 145 percent since the same time last year. Back in 2013 when the company planned the first equity incentives for agents, they had the target of 16,000 agents to mark the… Continue Reading

eXp Realty Core Values

eXp Realty Core Values

1. Fun Don’t take yourself too seriously. How can you not love a company that has FUN as one of it’s core values? Life and business doesn’t have to be dull. From scavenger hunts, fireworks on the beach, and Halloween decorations and costumes, the eXp world cloud campus is always a fun place. When you… Continue Reading

eXp Realty Core Value of Fun

eXp Realty Core Value of Fun

Of the nine core values at eXp Realty, one that continues to delight me is the core value of FUN. Most companies I’ve been involved with overlook this very basic human need. We really do need to enjoy our days, as much as possible. Here in eXp World, as well as at our live events,… Continue Reading

eXp Realty Reaches 15,000 Agents Nationwide

eXp Realty Reaches 15,000 Agents Nationwide

Since the beginning of the year, eXp Realty’s agent base has nearly tripled! The agent count in Maryland has grown from 31 to 230 year-over-year. This company is on the march! Since the beginning of the year, eXp Realty’s agent base has grown by more than 130 percent and last month opened in West Virginia,… Continue Reading