It's Your Career, Own It!

 

10 Steps to A Sticky Blog Post

10 Steps to A Sticky Blog Post

…Sticky as in Honey to a Fly!

What is a Sticky Blog Post?

Blogging has become ubiquitous. There are 440 million blogs in the world. Wow! I can’t find any data on the number of real estate blogs, but NAR states that 16% of Realtor members have a blog. Zillow, Trulia, Homes.com, and many other marketing companies have blogs. There is no shortage of blogs explaining all aspects of real estate. So, how do you get your blog to stand out in the crowd? And when it does stand out, how do get people to click and stay engaged? and daresay, come back? Here are 10 steps to a sticky blog post:

Surefire ways to make your blog more memorable and meaningful:

1. The Title or Headline

The title (Title – H1) of a blog post is the number one thing that’s going to grab the eyeballs of online searchers. Your headline must have some emotional appeal, either humor, wit, shock value, or entertainment value. It must peak curiosity enough to cause an someone to click on it. It must signal to the searcher that you have the answers to their query.

One of the best tools I know of is a Headline Analyzer. The following three are good ones. They grade your title and give you tips to write a better one.

3 headline analyzers:

Title Generators are another super tool that I have become fond of. Some times you just need a little extra help in the creativity department. Each of these is a little different so you’re sure to find one you like:

3 Title Generators:

  1. https://tweakyourbiz.com/tools/title-generator/
  2. https://seopressor.com/blog-title-generator/
  3. https://www.portent.com/tools/title-maker

2. Meta Description.

The #1 thing to get traffic from search results is your meta description. The meta description can be up to 320 Characters. (recently increased from 155-160) It is located right under the url in search results. The importance of the meta description is not so much about SEO as it is about enticing people to click to your article. Use your marketing prowess to its fullest. But do include your focus keyword. It should be actionable, and unique for each page. (To learn more, just google “how to write a good meta description”)

10 tips for a sticky blog post

3. The First Sentence or Two.

Get to the point. Let people know what you are talking about. Use keywords. Send the right signal from the start. You have 11 seconds to connect with a reader before they pop off somewhere else.

When you don’t have the meta description set in your blog post, Google will choose the description. They will often, but not always choose the first 320 characters of your post, which is usually the first one or two sentences. So make them count.

4. White space.

Internet readers don’t read, they scan. Make your blog post scannable, with short sentences, short paragraphs, and lots of white space in-between. Bold words and headings help break it up. Remember, as well, that many more people are reading your posts on mobile devices. Make sure to look up your own post on your phone and make adjustments if you don’t like the way it looks.

As you write, there are two ways to draw people in and down through your post:

5. Images.

They are the eye-candy. Here are some stats to illustrate:

  • 65% of all people are visual learners,
  • images are processed 65,000 faster than words, our brains are wired for images,
  • we retain about 20% of what we read and hear, but 80% when it’s accompanied by a relevant image.

Be memorable!

Images help you tell your story.

Numerous studies show that the more images your content has, the more social shares it gets.

Images = more engagement and more traffic.

Images that are currently hot and get social shares: simple images with text over them. The text can be quotes, inspirational sayings, entertaining quips and quotes, highlight quotes from your blog post.

How often to insert an image? Recommended word count varies…from 70, 100 or 200. It’s more about the scroll. Don’t let people scroll too long without seeing an image or a portion of an image.

Resources for creating great images with text overlay:  PicMonkey, Pablo, Canva

6. Bullet Points and Numbered Lists

Bullet points down in the middle of the post, where people are getting fatigued, are a great way to capture their attention. It’s a great place to put the meat of your content.

Numbered lists work just as well. You could also make the entire post a numbered list. People love numbered lists. They will often scroll down and scan your numbered list before the start reading.

7. Personality!

People don’t want the same old ho-hum they read everywhere else. They want your take on it. You Be You. Whether that means you’re witty or funny, shocking or irreverent, or opinionated and provoking, or you could be as sweet as honey. People want to work with people, not walking dictionaries.

The next two tips are nuanced, and they take thought and practice, but they make a big difference:

8. Add a Loop.

A loop is a copywriting trick that I recently learned. It’s a sentence that stands alone that links one paragraph or section to the next. A good placement for a loop is where people will need to scroll…you want to entice them to scroll…

Here’s an Example – you just told a story about a home inspection that revealed some surprises. Here’s your loop: to the next part of your blog post:

“If you think that’s crazy, wait ‘til you hear this one…”

(But you have to deliver!)

9. Easter Egg.

Something that is slightly hidden but is a delight when people find it. (think of how Disney movies have little jokes that only parents understand). It can be a witty title tag on an image, so that when people hover over it they can read it. It can be in a loop mentioned above. It can be the image itself, like a meme. (Here’s a meme…take…use it! And write a post about Zillow and Zestimates…it’s a hot topic and will get traffic to your blog!)

10 tips to make your blog post sticky

10. A Strong Close!

Signal to your reader that it’s the end. Every post needs a call to action. You have to tell people what you want them to do.


The End. Here’s to being sticky and memorable in your blogging! 10 Steps to A Sticky Blog Post was written by Karen Highland, lover of all things digital! 

Glassdoor’s 2018 Employees’ Choice Awards – eXp Realty Named a Best Place to Work

Glassdoor’s 2018 Employees’ Choice Awards – eXp Realty Named a Best Place to Work

eXp Realty “Best Place To Work” After being affiliated with eXp Realty for 2 1/2 years, this is no surprise! eXp Realty has been named one of Glass Door’s best places to work based on the reviews from employees. Our company was ranked number 12 among ALL small/medium sized companies! That’s really remarkable. Read more… Continue Reading

Welcome to eXp Realty Maryland Juanita Matthews

Welcome to eXp Realty Maryland Juanita Matthews

COLUMBIA — Dec. 28, 2017 — Juanita Matthews announced today that she and her team have joined eXp Realty, the Agent-Owned Cloud Brokerage®. The team focuses on the Washington D.C and Mid-Maryland metropolitan area. Welcome to our ever growing Mid Atlantic EXP Realty Family Juanita Matthews ! Welcome to equity ownership. Juanita is licensed in Maryland,… Continue Reading

eXp Realty Best Place to Work 2018

eXp Realty Best Place to Work 2018

eXp Realty Named a Best Place to Work in Glassdoor’s 2018 Employees’ Choice Awards BELLINGHAM, WASH. — Dec. 5, 2017 — eXp Realty, LLC, the largest residential real estate brokerage by geography in North America and a subsidiary of eXp World Holdings, Inc. (OTCQB: EXPI), was named as a best place to work in Glassdoor’s 2018… Continue Reading

It was a Record Third Quarter 2017 for eXp Realty

It was a Record Third Quarter 2017 for eXp Realty

For the third quarter in a row, eXp World Holdings reported phenomenal growth in all metrics. Record agent growth, record revenues, and record growth in transactions. Most importantly, record cash-flow. eXp Realty is on solid ground for the future. It’s been a record third quarter 2017 at eXp Realty: eXp Realty Third Quarter 2017 Record… Continue Reading

eXp Realty Technology Tools Get an Upgrade

eXp Realty Technology Tools Get an Upgrade

eXp Realty Technology As a cloud brokerage, the unique aspect of eXp Realty is our virtual world, “eXp World”, a cloud-based office. It is software that you download on your computer, by gaming company/software developers VirBELA, and our world is a proprietary platform for eXp Realty. Agents and staff and guests enter the world as… Continue Reading

Theo Harris Joins eXp Realty in Maryland

Theo Harris Joins eXp Realty in Maryland

BALTIMORE — Oct. 16, 2017 — Theo Harris announced today that he and his team have joined eXp Realty, the Agent-Owned Cloud Brokerage®. The team focuses on the Baltimore metropolitan area. As the leading, national, cloud-based real estate brokerage, eXp Realty provides 24/7 access to collaborative tools, training and socialization for real estate brokers and… Continue Reading

Creating Quick Easy Videos with Lumen 5

Creating videos for your marketing, your blog, or even for a Facebook advertisement is super easy and quick with this tool. Lumen 5 is a video creation platform that pulls in your entire article or blog post, including the images. It also has an image and video search that uses keywords from your blog content.… Continue Reading

eXp Realty Second Quarter 2017 – Record Growth

eXp Realty Second Quarter 2017 – Record Growth

eXp Realty has reported statistics for the second quarter of 2017. We’ve seen more record growth as the company has reached over 4300 agents in August this year. Here are some highlights: Second Quarter 2017: eXp Realty Revenues in the second quarter of 2017 increased 198% over the second quarter of 2016. Revenues were $39.6… Continue Reading

eXp Realty Agent Advisory Board

eXp Realty Agent Advisory Board

In the words of eXp Realty President Jason Gesing: “When we made the decision to become a public company in 2013 in order to achieve an industry first – a publicly-traded real estate brokerage where the agents and brokers of the brokerage were also its shareholders – a fundamental pillar in the principle of ownership… Continue Reading