It's Your Career, Own It!

 

eXp Realty is an Entirely New Brokerage Model

eXp Realty is an Entirely New Brokerage Model

It’s different than the traditional brokerage model that we’ve been used to since cira 1908. That’s why it takes more than just a glance to understand the real value proposition. eXp Realty has turned the brokerage model upside down. Let’s do a quick comparison:

The Traditional Brokerage Model in the U.S.

Whether it is a franchise or a local independent brokerage, the model we are all used to since the beginning of REALTOR® time is the brokerage where the broker/franchiser is the owner. The agents work under the license and banner of the brokerage firm, and pay fees and percentages of their commission to the broker.

In the early days of franchises, it was common for brokers to have splits of 50% to 60%, and sometimes even more. The broker was the one who generated the leads and the agents worked the leads. Century 21 was one of the first of what I call “brokerage in a box” franchises in the 70’s.

At the same time we saw the beginnings of the 100% franchises with a monthly desk fee, RE/MAX for instance. Nowadays their business model has changed and they have various splits and fee structures.

You know what hasn’t changed? The broker is the owner and receives the profit from the work of the agents under his or her banner. The national average for a broker/franchise owner’s profit is somewhere around 4% or 5%, but don’t take that as gospel.

We were with a particular franchise for 11 years. I started as the 11th agent in the brokerage and it grew to 135 agents and had the largest market share in our area for several years. In 2005 the broker sold the franchise for 7 figures. While I had been enthusiastic about helping to grow the brokerage, I didn’t even receive as much as a Starbucks card for my efforts.

Oh well, that was the business model. I’m not saying there’s anything wrong with it. But it did get me thinking about ownership. I’ve been wanting a piece of that ownership pie for 13 years.

Getting Ownership in a Real Estate Company

Real Estate in the U.S. is a $3 trillion a year industry. While the median gross income of REALTORS® was $41,800 in 2018, according to NAR, that tells me there is a TON of money floating up to the top.agent ownership eXp Realty

Once we were given the opportunity to buy into a franchise. It was 2008 and the market was collapsing here in Maryland. We could tell that particular franchise was failing so we took a pass. Even if it was doing well, when you do the math, it’s often not the greatest investment of $25,000.

I suppose there is the benefit of having your name on the door.

But in this day and age, the franchise model is getting squeezed. There is less and less profit to spread around when the costs of running a brokerage are paid.

When I managed a brokerage in 2007, the costs of the bricks and mortar office, the staff and the necessary office equipment and furniture was 500,000 a year. That had to be paid before any agent could make a dime, much less the franchise owners make any profit. It has only gotten harder in recent years for the franchise business model.

How an Average Joe Can Own a Brokerage

Enter eXp Realty, the brokerage that is agent-owned.

We operate in the leanest possible way, but still provide full service to our agents, often more than the traditional brokerage. The results are PROFIT. That profit is given back to the agents who sell real estate and help grow the company. That is the benefit of ownership!

Here’s how we save so much money:

  • We have no bricks and mortar. That’s a huge savings…about $150,000 from the example I mentioned above. Now multiply that by how many offices in a region, in a state, by 50 states and Canada. (and soon the UK and Australia!) Huge amounts of real estate agent’s money is being spent on office space.
  • Our staff (currently 450) is nationwide, serving our 19,000+ agents. That’s a 42 to 1 ratio. That ability to scale is another huge savings to the brokerage and ultimately, the agents. One of our competitors has a staff of 1000 serving 7000 agents. What an amazing contrast!
  • The decreased expenses allow us to have a super low cap of $16,000 in a calendar year. And roughly half of that is given back to agents in the form of Revenue Share and Stock Awards.
  • As a national brokerage that is growing at a rate that looks like a hockey stick, we have negotiated great deals for our technology. Our monthly fee of $85 gives us a lead generation website, called KVCore, which usually costs $500 a month. It gives us our cloud office, eXp World, created by a company called VerBELA, which we purchased in 2018. It gives us Facebook Workplace and access to hundreds of hours of training and collaboration, masterminds and tutorials on any topic that helps agents run their business.

Here’s how we make more money as owners in the company:

  • Once an agent completes their first transaction with eXp, they are awarded shares in the company. They become owners.
  • When an agent caps, they receive stock awards.
  • If an agent becomes an ICON agent, they are rewarded their entire $16,000 cap back in the form of company stock.
  • Agents can participate in the discount stock purchase program. We can purchase stock at a 20% discount with 5% of our commission.
  • Agents are awarded stock when someone they sponsors into the company completes their first transaction.
  • Agents make a generous referral income by sponsoring other agents into the company. After all, owners receive the benefits of ownership…the revenue of the company.

Until this amazing company came into the real estate ecosystem, only brokers and franchisers owned the company and received the benefits of ownership.

If you’re interested in the Privileges of Ownership, give us a call. Chris Highland, Managing Broker eXp Maryland, 301-401-5119.

eXp Realty ICON Agent Award

eXp Realty ICON Agent Award

eXp Realty has an amazing award for top producing agents…and it’s not a paper certificate, or even an engraved plaque! It’s worth eminently more. It is worth potential tens of thousands of dollars. This award is called the ICON Award. The eXp Realty ICON Agent Award currently provides each qualified ICON agent with up to… Continue Reading

We Are All Connected

We Are All Connected

It’s a new world for your brand and your business, a digital one-screen world. The good news is, you can still apply marketing fundamentals to connect with your customers. Right now, there are more people in the world with mobile subscriptions than there are people who have access to electricity. Isn’t that incredible? The thing… Continue Reading

eXp Realty is a Top Mover on Real Trends 500

eXp Realty is a Top Mover on Real Trends 500

eXp ranks No. 1 & No. 2 in Transactions & Volume in REAL Trends 500 #1 Top Movers: Transactions #2 Top Movers: Volume #2 Largest Independents #4 Closed Transaction Sides #5 Closed Sales Volume #5 The Billionaires’ Club The REAL Trends 500 Real Trends is a ranking publication for real estate companies in North America. They’ve… Continue Reading

eXp Year-End Earnings and Growth

eXp Year-End Earnings and Growth

eXp Realty published the quarterly and year-end earnings report. 2018 was a great year in every way! Here’s how the earnings and growth went: Fourth Quarter 2018 Earnings Total revenue for the fourth quarter was $150 million. This was roughly three times the revenue of the fourth quarter of 2017, which was $48.2 million. This… Continue Reading

eXp Realty Agent Count Reaches 16,000

eXp Realty Agent Count Reaches 16,000

eXp Realty announced today (Jan 18, 2019) that it surpassed 16,000 agents and brokers in North America, which represents an increase of more than 145 percent since the same time last year. Back in 2013 when the company planned the first equity incentives for agents, they had the target of 16,000 agents to mark the… Continue Reading

eXp Realty Core Values

eXp Realty Core Values

1. Fun Don’t take yourself too seriously. How can you not love a company that has FUN as one of it’s core values? Life and business doesn’t have to be dull. From scavenger hunts, fireworks on the beach, and Halloween decorations and costumes, the eXp world cloud campus is always a fun place. When you… Continue Reading

eXp Realty Core Value of Fun

eXp Realty Core Value of Fun

Of the nine core values at eXp Realty, one that continues to delight me is the core value of FUN. Most companies I’ve been involved with overlook this very basic human need. We really do need to enjoy our days, as much as possible. Here in eXp World, as well as at our live events,… Continue Reading