The Future of Real Estate
The Future of Real Estate
How Agents Are Building Their Business at eXp Realty
Because eXp Realty is Agent-Owned
Because eXp Realty is Agent-Owned
Because eXp Realty Functions in A Cloud Office
Technology and electronic commerce has had an immense impact on the real estate industry. Our cloud-based platform provides
An agent-owned, cloud office environment allows agents coast to coast, to come together to collaborate in many ways
eXp Realty agents and brokers are working together to build businesses:
Our Values Include Collaboration and Learning Together
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The brokerage model hasn’t been adequately challenged since 1906. There is still a semi-adversarial relationship between the broker and the agent competing for a bigger piece of the pie. It’s a very good time to consider a paradigm shift in the broker/agent dynamic.
The ideal brokerage would first provide effective self-assessment of your skills and temperament so that you can be most effective in your strengths and also know which areas you need to seek assistance or outsourcing.
This dream brokerage would diminish the competing interests of the broker as well as the other agents thereby creating a collaborative environment in which many more can thrive. A “1099” or competitive self-employed environment is one of the most cut-throat in which to succeed.
The broker should provide clear strategies, whether online or off, to develop massive lead generation and conversion machines. A brokerage should encourage and provide training in business development as well as in technical and legal matters regarding real estate. A team approach and/or agent equity may be effective in minimizing the competing interests.
Many agents are led to believe the brand is a strong motivator for consumers to work with you. The truth, as I see it, is that YOU make the brand. In today’s marketplace, most often consumers are drawn to you, because of your reputation as an agent and/or the information you provide to them. (websites, blogs, community information, listings, etc.) These resources are available to all, without the need for a big brand. Never lose sight of the fact that YOU are the brand. People work with you because they know You, like You, and trust You.
Look for direct access to either an experienced, ethical broker or manager, for necessary consultations. Affiliation with a company that has a tarnished reputation will certainly diminish your personal brand.
On that note, a brokerage should allow and support you in co-branding, developing your own brand alongside the company, should you ever leave. Lacking this, you are essentially building someone else’s equity at your own expense. It’s like renovating a home you’re renting. In the span of a career, many agents affiliate with more than one brokerage. When you build your own brand, investing in your own tools, you can take all your assets with you wherever you go.
Equitable commission splits are more a function of the services being provided. For example, if the broker is the rainmaker and you are focused on serving the client and closing the transaction, then that merits a greater portion of the commission. Otherwise, if you as the agent are developing your own business, you should get a bigger piece, as you are laying out the resources to acquire the business.
The ideal brokerage would provide effective retirement options, so agents aren’t only as good as their last deal. The agents who are most successful in providing an exit strategy for themselves usually do so by building a business through teams. But not everyone has the skill set to do that. There are many agents who are great agents, do a great job for their clients, but don’t build large teams. Some don’t even want to. A retirement strategy is something everyone would like, no matter where they see themselves in the industry.
After 27 years in the real estate business, we believe we’ve found that dream brokerage. We invite you to check out eXp Realty.
We just celebrated our four year anniversary with eXp Realty Maryland. When I use the word “celebrate”, it’s for good reason. I’ve been in residential real estate sales for almost 27 years, and I can’t say I’ve ever “celebrated” an anniversary. It’s been four years worth celebrating. eXp Realty was a game changer for Karen… Continue Reading
The revenue sharing aspect of the eXp Realty business model has drawn a lot of attention, both positive and negative. Critics have been pointing out what they deem as weaknesses in the business model. There is admittedly, a lot of misunderstanding surround this particular pillar of the compensation model at eXp. It certainly is something… Continue Reading
It’s different than the traditional brokerage model that we’ve been used to since cira 1908. That’s why it takes more than just a glance to understand the real value proposition. eXp Realty has turned the brokerage model upside down. Let’s do a quick comparison: The Traditional Brokerage Model in the U.S. Whether it is a… Continue Reading
eXp Realty has an amazing award for top producing agents…and it’s not a paper certificate, or even an engraved plaque! It’s worth eminently more. It is worth potential tens of thousands of dollars. This award is called the ICON Award. The eXp Realty ICON Agent Award currently provides each qualified ICON agent with up to… Continue Reading
Lisa Lowe joins the leadership staff eXp Realty in Maryland, one of the fastest growing companies in the state. Lisa will serve as the State Broker of Maryland and the Broker of Washington D.C. Lisa brings a wealth of experience in brokerage operations, receiving her initial training from a real estate attorney. She spent 10… Continue Reading
It’s a new world for your brand and your business, a digital one-screen world. The good news is, you can still apply marketing fundamentals to connect with your customers. Right now, there are more people in the world with mobile subscriptions than there are people who have access to electricity. Isn’t that incredible? The thing… Continue Reading
eXp ranks No. 1 & No. 2 in Transactions & Volume in REAL Trends 500 #1 Top Movers: Transactions #2 Top Movers: Volume #2 Largest Independents #4 Closed Transaction Sides #5 Closed Sales Volume #5 The Billionaires’ Club The REAL Trends 500 Real Trends is a ranking publication for real estate companies in North America. They’ve… Continue Reading
eXp Realty published the quarterly and year-end earnings report. 2018 was a great year in every way! Here’s how the earnings and growth went: Fourth Quarter 2018 Earnings Total revenue for the fourth quarter was $150 million. This was roughly three times the revenue of the fourth quarter of 2017, which was $48.2 million. This… Continue Reading
Why Join eXp Realty?
We do things differently, and we offer much more.
At eXp Realty, our family of agents and brokers build their own businesses. They work, attend classes, strategize, collaborate, innovate, enjoy water-cooler chats, build teams, build unity and share experiences inside of our Cloud Office Environment.
Together, we’re leveraging Systems and Tools in order to grow an agent and broker-owned international, publicly-traded company.
eXp Realty agents and brokers are working together to build businesses, build and enhance brands, increase profitability, reduce overhead and risk, and achieve bold career and life goals, all while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner.
Here's a perspective from one of the top agents in the country:
“We live in a world of disruption. Companies like Uber and Airbnb are challenging the status quo of some of the most tried and true industries with their unique platforms. eXp’s “cloud-based” real estate brokerage model brings this disruption to the traditional concept of the Real Estate Brokerage by changing how real estate agents are compensated and supported.When you remove the cost of locally owned offices, regional management, and national corporate overhead from the brokerage model it allows that revenue to flow back to you – the agents that created the revenue in the first place.You are probably perfectly happy with your current company. That’s what we all said before we joined eXp Realty. You owe it to yourself and your family to be open-minded enough to examine this opportunity. Then you can decide what’s best for you – but at least you’ll be informed.”~ Jay
About Chris Highland
Chris Highland is the former broker, now an Associate Broker and Branch Office Manager with eXp Realty in Maryland. While he was the broker, he oversaw the growth of the company from 30 to over 300 agents. We've come a long way!
Chris has over 26 years of experience in residential real estate sales in Central Maryland. Connect with Chris on LinkedIn, Twitter, or Facebook. He is happy to answer any questions about eXp Realty. 301-401-5119. Chris Highland is an independent contractor of eXp Realty and this is not an official release of eXp Realty, its parent eXp World Holdings, Inc. or any related subsidiary.
Lisa Lowe, Broker - 888-860-7369